first_imgVideo has taken the social media world by storm. According to YouTube, the site garners more than 1 billion views per day. Video has proven to be a powerful storytelling tool, helping people and businesses alike connect with their audience in a meaningful way. For credit unions, video provides a compelling channel to tell your unique story, deepen member relationships, forge connections with the community and engage the next generation.There is a common misconception that creating a video is a complex, expensive, time-consuming process. This simply isn’t the case, and the following three examples are videos that can be created in less than a day, often a few hours, using simply an iPhone or other mobile device. Integrating video can boost the success of your social media strategy, drive website traffic, improve organic search engine results and boost the success of member outreach campaigns.Highlight Videos: Showcasing News, Events and ActivitiesCredit unions recognize the significance of social media, and in response, a growing majority have established a presence on popular platforms including Facebook, Twitter and LinkedIn to connect with their members. Creating a short video to introduce or preview new content—including new blog entries, press announcements or educational materials for members—is a simple, yet effective way to gain additional visibility and boost social media engagement. Including video as a supplement to other marketing materials helps ensure your messaging resonates with the audience. Additionally, highlight videos showcasing community involvement, volunteer efforts or other events are relatively easy to create and help your credit union stand out in a crowded market. Short videos are easy to consume and quickly grab the viewer’s attention. 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »last_img