first_imgThe recent Supreme Court-approved amendments to the Rules Regulating The Florida Bar have expanded the “safe harbor” for lawyer advertisements that do not have to be reviewed by the Bar.The amendments also made several other changes to the rules that are of interest to advertising lawyers.The Bar has put the complete version of the advertising rules on its Web site,, as well as updated the Handbook on Lawyer Advertising and Solicitation. Prepared by the Standing Committee on Advertising, the handbook reviews the rules, tells lawyers how to file ads for review with the Bar, and gives other valuable information about advertising.It can be downloaded directly from the Bar site and printed in PDF format. If a lawyer is unable to accommodate that format, a free copy of the handbook is available by calling (800)342-8060, ext. 5780.The site also has other resources, including samples of ads that comply with Bar rules and those that don’t, copies of formal opinions issued by the Standing Committee on Advertising, and answers to frequently asked questions.Among the changes to the advertising rules approved by the court were:• Expanding what can be included in an ad without triggering a required review by the Bar’s Ethics and Advertising Department. For example, photos of firm members, against a plain background or background such as law books, are now allowed.• Clarifying that lawyers who send unsolicited e-mails to potential clients must file a copy with the Bar, the same as a mailed solicitation.• Those e-mail solicitations must also include a statement of qualifications from the sending lawyer or law firm.• If a lawyer or law firm intends to refer any resulting cases to another law firm, the advertisement must state that.• An advertising lawyer cannot imply his or her services have received approval or endorsement from The Florida Bar.A more detailed discussion of the change is in an Ethics Update official notice in this News. For more information, lawyers can contact the Ethics and Advertising Department at (800)235-8619 or (850)561-5780. Accompanying this story is a checklist, prepared by the Ethics and Advertising Department. The list, also available on the Web site, can be clipped and kept as a handy reference. Court amends ad rules June 1, 2002 Regular Newscenter_img Court amends ad ruleslast_img