first_imgRentokil Initial and Wolverhampton & Dudley Breweries are to startrecruiting using interactive digital TV after signing up with the Job Channel. W&DB aims to recruit staff for its 550 unbranded pubs and restaurantsand has launched a three-month trial with the Job Channel. The firm is looking to fill a range of positions through the interactivesystem, which will reach an audience of around 16 million. Potential candidates will be able to browse the vacancies and apply viatheir TV or through the company’s SMS text message service. Kristy Rowlett, group recruitment manager for the retail division atW&DB, said the firm hoped to use the scheme as part of its overallrecruitment strategy. “We’ve got a three-month trial and we’ve had an excellent response.We’re always looking at new ways of attracting people and the proof will be ifwe make any appointments because of this,” she said. Five Rentokil divisions have also signed up with the Job Channel, as part ofa 12-month campaign. The independent firms, responsible for around 1,000 staff,want to fill positions around the country. Divisional manager Mark Godfrey said, “To rely solely on traditionalrecruitment methods is inefficient and interactive television is an effectivesolution.” Previous Article Next Article Related posts:No related photos. Comments are closed. Companies tune in to interactive TV to find staffOn 8 Jan 2002 in Personnel Todaylast_img read more