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first_imgBen Auten is a junior sports broadcasting major from Charleston, South Carolina. He is an avid sports fan; he especially loves college basketball, baseball, and soccer. printIn front of nearly 1,500 fans, No. 9 TCU (15-3, 2-0) led from start to finish, defeating the No. 14 Oklahoma Sooners 4-2.“Our fans and our alumni came from all over the country and enjoyed one of the most fun days in TCU program history today,” head coach David Roditi said.The match was delayed by weather and eventually moved indoors due to lightning, but that didn’t slow the Frogs.Bertus Kruger and Reese Stalder defeated Oklahoma’s James Davis and Max Stewart 6-4 to secure the doubles point for the Frogs, who jumped out to an early 1-0 in the match.Stalder then defeated Stewart in singles play 6-2, 6-1 and picked up his second win of the evening.Oklahoma (17-3, 2-1) got a real boost from No. 45 Alex Bakshi, who downed Alex Rybakov on court one 6-3, 6-2. Rybakov, the Frogs’ top player, had been beaten, leaving TCU with only a 2-1 lead in the match.TCU’s Trevor Johnson picked up a win on court two before Oklahoma’s Ferran Calvo defeated No. 48 Alastair Gray 6-4, 6-1 to keep the Sooners alive.Despite the late drama, Kruger came through for the Frogs on court six, beating Oklahoma’s Stefano Tsorotiotis 6-2, 6-4 to clinch a 4-2 win for TCU.“What a day for our program,” Roditi said. “[Oklahoma] have been winning so much and we knew it was going to be a battle and it was a battle like it always is.” Center for International Studies creates new study abroad option Ben Autenhttps://www.tcu360.com/author/ben-auten/ ReddIt Previous articleBeach volleyball ends regular season in the Battle on the BayouNext articleNo. 9 men’s tennis sweeps No. 11 Oklahoma State, 4-0 Ben Auten RELATED ARTICLESMORE FROM AUTHOR Another series win lands TCU Baseball in the top 5, earns Sikes conference award Ben Auten Neeley School professor hosting ‘Entrepreneurship Boot Camp’ Facebook What we’re reading: Congress making moves Ben Autenhttps://www.tcu360.com/author/ben-auten/ Ben Autenhttps://www.tcu360.com/author/ben-auten/center_img Twitter Twitter Facebook + posts ReddIt Linkedin New medical school will not reserve seats for TCU students TCU rowing program strengthens after facing COVID-19 setbacks Linkedin Ben Autenhttps://www.tcu360.com/author/ben-auten/ TCU baseball finds their biggest fan just by saying hellolast_img read more

first_imgYour credit union’s culture is badA bad culture can kill any type of company – including your credit union.  One of the most prevalent things we see is a lack of communication in credit unions.  Whether it is letting your employees know about upcoming marketing initiatives or making sure important things are communicated effectively, communication goes a LONG way in improving a credit union’s culture, thus benefiting the marketing.   Brand experience doesn’t matchYour brand is not just your logo or your sign or your website.  While these elements are extremely important, a huge part of your brand is how others perceive your credit union.  If potential members are attracted by your marketing enough to take action and they call or come into your office and aren’t welcomed or your branch branding doesn’t match the marketing, the disconnect can cause people to distrust your brand. Here’s a tale of two credit unions.  Both are of equal size, with equal ROA, and equal lending/membership trends.  They have similar fields of membership in similar communities.  They are doing very similar things from a marketing standpoint.  But here’s the catch…Credit Union A’s marketing is really successful, but Credit Union B’s marketing is not getting many results.  How could that be?I regularly see situations like this.  Your credit union’s marketing efforts can be super beautiful with great messaging, a great brand story, and a great call to action.  So why is it not working?  Here are a few big things that significantly decrease the success of your marketing efforts:Your websiteWebsites should not be treated as a digital brochure.  Your credit union’s website is the online version of your branch experience.  It should be interactive, informative, easy to use, and in line with the rest of your brand experience – including your credit union’s marketing efforts.  If the marketing pieces/communications your members and/or potential members are seeing attract them to your website, make sure your website is on-brand as well.  If the marketing is well-executed but your website looks like something from 1997, it could cause you to lose business.    Not following the marketing planYour plan and corresponding budget may be approved, but if your credit union isn’t executing it or sticking to the strategy, marketing becomes stagnant and reactionary.  Be sure to give your marketing time to work and, if it isn’t working according to your projections, make adjustments to messaging, delivery channels, and budget.  Don’t just give up.  Like John F. Kennedy said, “There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.”  center_img 20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details Not making marketing a regular priorityWhile human resources, compliance and many other areas of your credit union have lawful requirements that need regular attention, marketing should also be something to which regular commitment is made.  From taking time to talk with your front-line employees about current initiatives to planning for the future, the more preparation and time you devote to marketing, the more successful your efforts will become.last_img read more