first_img Howard Lake | 2 November 2006 | News Experian launches pay as you go marketing database Tagged with: Individual giving Technology AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Analytical and information service provider Experian has launched Experian Fusion, a hosted ‘pay as you go’ marketing database that the company claims will reduce cost-per-acquisition by as much as 15% and campaign deployment timescales by 30%.Experian Fusion combines the marketing technology of ClarityBlue, which Experian acquired in January 2006, and Experian’s own range of marketing data assets. Using the ‘software as a service’ (SaaS) delivery model, Experian Fusion enables charities to have fast and cost-effective access to customer insight tools, cleansed consumer data and a full campaign history. Advertisementcenter_img Designed for charities making up to 10 million contacts a year through multiple channels, Experian Fusion provides users with a ‘marketing ready’ database without cost of ownership overheads. Users are charged only for the data they extract and deploy.To use it, charities load their own data for analysis, data cleansing, suppression and campaign management. The data is securely uploaded, cleansed, keyed, de-duped and matched against a prospect pool covering the UK adult population, built using National Canvasse, Experian’s version of the edited Electoral Roll, and containing over 300 targeting variables.Together with up-to-the-minute campaign histories, users can quickly create campaigns at any time of day without the risks of data decay impeding performance. Chris Savage, Managing Director of Experian’s Marketing Services division, said: “In today’s overcrowded database market, Experian Fusion is a real departure from the norm by enabling campaigns to be run on an ‘as and when’ basis without upfront investment.” About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1last_img read more